Business Model

As leaders, we don’t have the luxury of ignoring what lies beyond our workforce’s consciousness: their needs, desires, and instincts, since they are a powerful force, and we need them as an ally; citing Carl Jung:

“Until you make the unconscious conscious, it will direct your life, and you will call it fate.” -Carl Jung

Archetypes are a powerful key to deciphering, understanding, and engaging what lies in the unconscious; that is why we have worked with them to help people, teams, and organizations to become successful and get out of this world’s results.

Business Model:

The Archetypal Paths

I invite you to travel through 5 archetypal paths to unleash your potential, that of your team or your company.

The Path of the Warrior: Moving from victimhood, complaining and looking for culprits abroad to co-responsibility, self-confidence and taking initiative.

The Path of the Magician: Leaving the comfort zone and the fear of change to go towards recursion, innovation and creativity.

The Hero’s Path: Moving from passivity, selflessness and contributing the bare minimum to passionately providing the best of talent and building a legacy.

The Way of the Father: Leave behind behaviors of immaturity, reactivity and low emotional intelligence in favor of an emotional management that denotes maturity and stability.

The path of Self-Love: Abandon the tendency to transgress and be resentful of oneself and others in favor of being assertive, congruent and guided by values.


You will find examples of how to use the archetypal paths in the case studies section of the website and in the book Exponential Engagement “How to ignite passion and productivity in the workplace with the wisdom of archetypes.”


Work with me

Engage with me on an alchemic process for you, your team or your organization and begin a deep and positive transformational experience that will breakthrough barriers.